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Posts explore "how to persuade jurors and judges and win trials. We look at all aspects, from themes and storytelling, through jury selection and persuading the fact-finder. It's about reality and data vs. old-time 'wisdom' that is usually wrong. It's about meeting layperson jurors where they are and remembering that they did not go to law school."

Author: Rich Matthews is a trial consultant based in San Francisco.

Related Categories: Trials & Litigation | Juries | Consultant