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The aim of this Stites & Harbison blog is to illustrate how other brands chose their trademarks and have subsequently protected them. Bloggers here give the trademark enforcement backstories behind well-known advertising campaigns—or sometimes just note a brand's new look or slogan and share their blunt thoughts.

Author: Mari-Elise Gates, attorney in the Stites & Harbison Alexandria, Virginia, office; Jennifer Kovalcik and Alex MacKay, partners in the Nashville, Tennessee office; and Jack Wheat, partner in the Louisville, Kentucky, office.

Related Categories: Intellectual Property Law | Law Firm | Associate | Partner | Trademark Law

Recent Posts from Trademarkology

Posted: May 16, 2016, 9:50 am CDT
Monday Night Football
Posted: Apr 29, 2016, 3:03 pm CDT
America’s Prince
Posted: Apr 22, 2016, 12:56 pm CDT
Unfair Competition is Such a Headache
Posted: Mar 25, 2016, 2:34 pm CDT
When Brands Go Bad
Posted: Mar 15, 2016, 2:32 pm CDT
Jeb and Trump Duke it Out Over a Domain
Posted: Feb 18, 2016, 1:59 pm CST
Presidential Marks
Posted: Feb 12, 2016, 2:13 pm CST