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The aim of this Stites & Harbison blog is to illustrate how other brands chose their trademarks and have subsequently protected them. Bloggers here give the trademark enforcement backstories behind well-known advertising campaigns—or sometimes just note a brand's new look or slogan and share their blunt thoughts.

Author: Mari-Elise Gates, attorney in the Stites & Harbison Alexandria, Virginia, office; Jennifer Kovalcik and Alex MacKay, partners in the Nashville, Tennessee office; and Jack Wheat, partner in the Louisville, Kentucky, office.

Related Categories: Intellectual Property Law | Law Firm | Associate | Partner | Trademark Law

Recent Posts from Trademarkology

The Hand Grenade: Powerful Drink, Powerful Mark
Posted: Jan 20, 2017, 11:41 am CST
Using Trademarks for Good!
Posted: Jan 11, 2017, 4:13 pm CST
What Do You Want for Christmas?
Posted: Dec 23, 2016, 10:00 am CST
NHL Team Trademark Gets Iced
Posted: Dec 12, 2016, 12:54 pm CST
Use It (in Commerce) or Lose It!
Posted: Dec 1, 2016, 4:40 pm CST
Writing Off Your Rights
Posted: Nov 4, 2016, 4:33 pm CDT
Hitman Glass Hit With Default Judgment
Posted: Oct 31, 2016, 12:45 pm CDT
This is the Spinal Tap Lawsuit
Posted: Oct 21, 2016, 11:01 am CDT