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The aim of this Stites & Harbison blog is to illustrate how other brands chose their trademarks and have subsequently protected them. Bloggers here give the trademark enforcement backstories behind well-known advertising campaigns—or sometimes just note a brand's new look or slogan and share their blunt thoughts.

Author: Mari-Elise Gates, attorney in the Stites & Harbison Alexandria, Virginia, office; Jennifer Kovalcik and Alex MacKay, partners in the Nashville, Tennessee office; and Jack Wheat, partner in the Louisville, Kentucky, office.

Related Categories: Intellectual Property Law | Law Firm | Associate | Partner | Trademark Law

Recent Posts from Trademarkology

This is the Spinal Tap Lawsuit
Posted: Oct 21, 2016, 11:01 am CDT
Pirates of the Pacific… Northwest
Posted: Sep 2, 2016, 2:00 pm CDT
Does One Life Matter?
Posted: Aug 25, 2016, 10:19 am CDT
Audits: They’re Not Just for the IRS Any More
Posted: Aug 4, 2016, 2:58 pm CDT
Posted: Jul 25, 2016, 4:01 pm CDT
Brexit, Brouhaha, and… Beer?
Posted: Jul 18, 2016, 10:18 am CDT
Pat Summitt: A Brand That Lives On
Posted: Jun 28, 2016, 4:10 pm CDT
Curry Scores on Trademark Applications
Posted: Jun 24, 2016, 11:25 am CDT