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The aim of this Stites & Harbison blog is to illustrate how other brands chose their trademarks and have subsequently protected them. Bloggers here give the trademark enforcement backstories behind well-known advertising campaigns—or sometimes just note a brand's new look or slogan and share their blunt thoughts.

Author: Amy Sullivan Cahill and Jack A. Wheat are partners at Stites & Harbison in Lousiville, Kenucky; and Mari-Elise Taube is a Stites & Harbison lawyer in Alexandria, Virginia.

Related Categories: Intellectual Property Law | Law Firm | Associate | Partner | Trademark Law

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