Constant Content


Posts related to how lawyers can market themselves through websites, blogs and social media.

Author: Janet Ellen Raasch is a writer focused on marketing communications for the legal industry who is based in Denver.

Blawg Related Categories: Law Practice Management • Legal Marketing & Consulting • Consultant • Legal Research and Writing

Recent Posts from Constant Content


  • Marketing forum on Mardindale-Hubbell Connected

    Martindale-Hubbell recently launched a social network that includes both public and private groups for marketing professionals.  This week, I am guest-hosting forum conversations on this site on the subject of the use of persuasive content…

  • LinkedIn: Lawyers and law firms can use social networks to develop new business

    Although the number of lawyers on LinkedIn is steadily increasing, very few of them are taking full advantage of the site's potential as an inexpensive thought-leadership and business development tool.  This article is a synopsis…

  • Using social media to engage with mainstream media

    Reporters, editors and publishers from the mainstream media now rely on social media to learn about breaking news -- and to locate resources for the stories they write and publish.  In this Sept. 24 Webinar,…

  • Good lawyers. Good leaders. Are they mutually exclusive?

    Now more than ever, law firms of all sizes need good leadership in order to thrive.  The characteristics that traditionally make a good practicing lawyer, however, are quite different from the characteristics that make a…

  • Lawyers embracing social media

    According to research conducted for LexisNexis, 86 percent of lawyers under the age of 35 are members of social networks like LinkedIn, Facebook and MySpace.  Among lawyers age 46 and older, a surprising 66 percent…

  • News readers: Free, immediate and customized resource

    To understand what a news reader is, it helps to know what a news reader was. Back in the day, a news reader was a person who read a mountain of newspapers, magazines and journals…

  • What is the worth of a ghost-blogger?

    The good news is, lawyers and law firms seem to be increasingly aware of the value of blogs and other social media when it comes to establishing themselves as thought-leaders within a given legal practice…

  • Each one, teach one

    You've heard of speed dating and speed networking -- but what about speed marketing? The Rocky Mountain Chapter of the Legal Marketing Association recently adapted the format of "speed" networking for social and business purposes…

  • Pulitzers lost, what a cost

    My friend John Temple is now blogging about journalism and the media at Temple Talk.  John is the former editor, president and publisher of the Rocky Mountain News, which printed its final edition -- after…

  • United Breaks Guitars

    Anyone who questions the value of social media in the realm of reputation management should ask United Airlines.  A Canadian musician who had a bad experience with United created a music video and posted it earlier…