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"In the 21st century, the practice of law is shaking loose from its traditional moorings and heading out into uncharted territory. Opportunities abound, but so do pitfalls. Most of the old rules won’t apply anymore, while some will matter more than ever. Welcome to the new legal profession, powered by collaboration, innovation, and client service. This is your front-row seat."

Author: Jordan Furlong is a partner at global advisory firm Edge International and a senior consultant and principal of Stem Legal's legal media strategy service. He also contributes to Law Firm Web Strategy.

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