LawyerCasting

Recent Posts from LawyerCasting

• Sharing Compelling Email Content on Social Sites Makes Sense

  Discusses the confluence of social media and email marketing.

• Why You Should Always TYPE the Subject Line for a Law Firm Email Alert or Newsletter (Instead of Copy and Paste)

  Explains why it's important to type the subject lines for email marketing campaigns instead of using copy and paste.

• Is Social Media the End of Email As We Know It?

  Reports on study showing that email marketing remains the most popular method by far of sharing Internet content.

• How Lawyers Can Use Podcasts to Publicize Their Expertise

  7 steps to using podcasts to grow a legal practice

• The SEO Value of Internal Website Links

  Provides some tips on using internal links to boost search engine rankings for individual site pages.

• Email Design Tips for Blackberries (With Bonus: Jerry Seinfeld Blackberry Routine)

  Some tips for email design for Blackberries

• 10 Key Style Guidelines for Law Firm Websites, Blogs and Email Communications

  Discusses 10 legibility guidelines for copy on law firm websites, blogs and email newsletters.

• Marketers See Social Media Emerging as a Complement to Email and Search Marketing

  Discusses research showing social media is emerging as a mainstream marketing tactic.

• With Email Alert Deliverability, You Get What You Pay For

  Discusses tools to increase deliverability of law firm email alerts and newsletters.

• How Lawyers Can Use the Groups Feature on LinkedIn for Lead Generation

  4 quick tips on how lawyers can use the groups feature on LinkedIn for networking.