Maddock on Marketing


This blawg "discusses all aspects of law firm marketing, including business development, sales programs, client relationship building, market research, competitor analysis, practice group marketing, law firm branding, advertising and websites. It comments on external market forces as well as the internal issues of structure and staffing, and the relationship between lawyers and marketers. The blog also addresses the special challenges vendors face in selling to law firms and corporate law departments."

Author: Charles A. "Biff" Maddock is a principal at Altman Weil Inc., based in Newtown Square, Pa. Another Altman Weil principal, Jim Cotterman, authors Cotterman on Compensation.

Blawg Related Categories: Law Firms • Law Practice Management • Legal Marketing & Consulting • Consultant

Recent Posts from Maddock on Marketing


  • Using Downtime Productively

    Review and update all client contact lists, including “dormant” clients that you haven’t worked with in over three years. Maintain rigorous financial hygiene by recording and posting hours billed on a daily basis.  Smart phones,…

  • Video: Biff Maddock Interviewed on Law Firm Business Development

    Video: Biff Maddock on Law Firm Business Development in 2009

  • Letter from London, Part 2

    This is the second installment about The Lawyer Magazine’s Fourth Annual Business Development Conference on February 10-11 in London, which I chaired. Previous presentations focused on strategy during a downturn, especially the opportunity presented by the…

  • Letter from London, Part One

    I’ve just returned from chairing the Fourth Annual Business Development Conference sponsored by The Lawyer magazine in London.  There were 65 business development professionals, marketing partners and CLOs in attendance at the two day program.  The focus of…

  • Talk to Me

    Law firms who want to continually build upon their client satisfaction must broaden their channels of communication so that both sides can have frank and recurring conversations with each other. For example, Altman Weil was…

  • What’s the Real Cost of Responding to RFPs?

    Now that business is down in many firms, especially at some of the nation’s most profitable firms, many partners and executive directors are taking a long hard look at how the firm spends its time…

  • Business Development in Law Firms, Part Two: The Rise of Marketing

    The concept of marketing law firms is now fairly well accepted even if the term is overused and often misused.  In some firms, marketing is understood as the entire array of business development strategies and…

  • You Want Me To Call It What?

    Just when you thought you had law firm marketing figured out, now you find out that it’s not marketing any more.  It’s Business Development. Huh?  Didn’t that go out with big hair and shoulder pads…

  • Feeling the Recession Yet?

    Here are ten things every firm must do: 1. Establish and communicate a clear and differentiable brand identity that has meaning to members of the firm, clients and prospects. 2. Differentiate the firm by adding unique value…

  • Ask the Right People the Right Questions

    Whether your firm is ready to embark on its first or tenth formal client survey, your goal in conducting the survey is to gather feedback from clients that are important to and knowledgeable about the…