Maddock on Marketing
This blawg "discusses all aspects of law firm marketing, including business development, sales programs, client relationship building, market research, competitor analysis, practice group marketing, law firm branding, advertising and websites. It comments on external market forces as well as the internal issues of structure and staffing, and the relationship between lawyers and marketers. The blog also addresses the special challenges vendors face in selling to law firms and corporate law departments."
Author: Charles A. "Biff" Maddock is a principal at Altman Weil Inc., based in Newtown Square, Pa. Another Altman Weil principal, Jim Cotterman, authors Cotterman on Compensation.