Marketing for Attorneys, Marketing for Law Firms, Marketing for Lawyers

Recent Posts from Marketing for Attorneys, Marketing for Law Firms, Marketing for Lawyers

• Self-Imposed Legal Marketing

  Would legal marketing be easier if you were contractually obligated - to yourself - to do so?  How effective would your client development efforts be if you would be required to pay cash if you…

• Using Google Trends as a Legal Marketing Tool

  Lawyers should consider using Google Trends as a legal marketing tool.  Google's Hot Trends lists the most popular Internet searches during an hour-long period.  However, up until recently, you had to navigate to Google Trends…

• Twitter Tools For Lawyers

  Which Twitter tools for lawyers should you be using?  The inaugural episode of my new audio show, Legal Marketing Live, has the answers. (...)

• Twitter Dashboards For Lawyers

  Which Twitter dashboards should lawyers be using?  As Twitter grows in popularity among the business community and among lawyers, the need for managing a Twitter account or multiple Twitter accounts becomes more pressing.  Some attorneys…

• Should Lawyers Directly Promote their Services through Twitter?

  Lawyers should consider directly promoting their services via Twitter.  While lawyers need to be careful to follow applicable ethical rules, members of other industries are seeing results from selling and promoting directly on Twitter. (...)

• Will Law Schools Ever Teach Marketing for Law Firms?

  Marketing for law firms should be a subject that is taught in law school.  A May 28, 2009 article in the New York Law Journal notes that hiring partners, practice chairs and recruiters at law…

• Marketing for Law Firms through Podcasting

  Is podcasting a viable means of marketing for law firms?  My law firm's audio ERISA Litigation podcast should be an interesting case study.  Although the first episode was released in October 2008, the first "regular"…

• "Green" New Media Marketing for Lawyers

  In honor of Earth Day 2009, here are just a few of the "green" aspects to marketing for lawyers through new media, social media, and the Internet: Communicating with clients and potential clients through RSS,…

• Should Twitter Become A Standard Tool Among Lawyers ?

  Lawyers and law firms should consider making Twitter one of the standard tools of the profession.  Is Twitter mainstream among non-lawyers?  Although Twitter has a long way to go to catch up to Facebook, Twitter…

• Lawyers Should Consider Producing Their Own iPhone Apps

  "Applications" on iPhones and in the iTunes store are growing in importance and popularity, and lawyers should carefully consider the implications for marketing and content distribution.  In a March 4, 2009 article, The National Law…