Nolo’s Legal Marketing Blawg


"Nolo's Legal Marketing Blog and my other blog, MyShingle represent my own small contribution to improving the quality of legal representation by

• Showing lawyers ways to practice more profitably and efficiently.
• Increasing competition in the profession and access to law by helping lawyers start their own law firms that can compete and thrive in the 21st century.
• Inspiring lawyers who dream of going solo, or who are unhappy working for others to start a firm and find the personal satisfaction that previously eluded them."

Author: Carolyn Elefant is a solo practitioner in Washington, D.C., who also authors MyShingle and Offshore Renewable Energy Law Blog and contributes to Lawyer Avenue. She is also author of the e-book Solo by Choice: How to Be the Lawyer You Always Wanted to Be.

Blawg Related Categories: Law Firms • Solos/Small Firms • Law Practice Management • Legal Marketing & Consulting • Legal Technology • Solo / Small Firm

Recent Posts from Nolo’s Legal Marketing Blawg


  • What's in a [Key] Word? Here's how to find out...

    If Shakespeare were alive in today's Internet-based, search engine optimization (SEO) obsessed world, instead of asking What's in a name, he might well have had Juliet ask  "What's in a [key] word?"  Because when it…

  • How to Get Free Press for Your Practice in the New York Times

    Call me old fashioned, but even with the recent decline in newspaper circulation, I hold a special place in my heart for the old Gray Lady.  For all the exposure that the Internet offers, nothing quite parallels…

  • Marketing to the Do It Yourself-er

    Years before I started blogging here at Nolo's Legal Marketing Blawg, I was an unabashed fan of Nolo for its pioneer work in providing legal resources to pro se litigants at a time when they had…

  • Give Yourself and Your Clients the Present of Web Presence

    It's hard to believe that nearly a decade into the 21st century, 52 percent of solo lawyers still don't have a website, according to the ABA's 2008 Tech Survey.  If you fall into this category,…

  • Legal Marketing: Social Media Trends

    So, how many lawyers use online professional networking and social media tools and which ones do they favor?  Interesting questions to be sure, but you're probably wondering why you should care.  After all, as a…

  • Legal Marketing Round Up

    It's time for another round up of updates on previous posts.  Without further ado, here's a bunch of quick follow up tips from around the blogosphere:1. Be Careful Whom You Hire As  a Marketer  A…

  • Don't Let Pricing Be the Evil Stepsister of Your Law Practice

    If Prince Charming had been a potential client, then Cinderella's evil stepsisters had the right idea.  When the Prince embarked on his mission to find the owner of the glass slipper and make her his…

  • Make Sure The Message Matches the Medium

    When it comes to Internet marketing, there's no one size fits all solution.  The effectiveness of any of the tools that I've discussed here at the Legal Marketing Blawg, such as blogs, Twitter or video depends…

  • Networking That Never Goes Out of Style

    Every fourth Friday of the month, for more than a decade, the Washington D.C. area contingent of Solosez, the ABA's online listserv, has had a standing lunch date at an area restaurant, thanks to  Terry…

  • Don't Let the Bar's Ethics Rules Scare You Offline

    Are ethics rules keeping lawyers offline? Perusing the summary results of the ABA 2008 Technology Survey, I noticed a tremendous disconnect between lawyers' use of the Internet as a source of information as compared to…