Personal Brand Marketing podblog


Three new personal brand marketing posts every week for the self-employed lawyer.

Author: Vikram Rajan is a personal brand marketing adviser. He writes a column that appears in 15 publications, including the TimesLedger Newspapers of Queens (New York City), Dominican Times Magazine (Long Island City, N.Y.) and Hauppauge Reporter (Hauppauge, N.Y.).

Blawg Related Categories: Solos/Small Firms • Legal Marketing & Consulting • Consultant

Recent Posts from Personal Brand Marketing podblog


  • Cards, Gifts, & Parties: Don’t assume

    You can click to read my latest marketing column for the AICPA newsletter, the CPA Insider: ‘Tis the season for greeting cards, thank you gifts and holiday party invitations. How to use these to market…

  • Marketing ideas for Accountants & Attorneys

    Whatever you call it: accountant marketing, marketing accounting or CPA services; lawyer marketing, law firm marketing; client development, networking, referral / word of mouth marketing, seminar marketing, blog / blawg, e-newsletters, book marketing; personal branding,…

  • End-of-year marketing for Accountants

    My monthly marketing column for the AICPA newsletter, CPA Insider, premiered yesterday: http://email.cpa2biz.com/cgi-bin15/DM/y/hesH0Rslgz0HDL0opf0EA You survived September’s quarterlies, and this month’s extensions. As you begin to endure the flurry of compilations, audits, and review, don’t let…

  • 4½ steps to Bushels of Business - presented to The CPA Network

    Neil Guilmette of The CPA Network invited me to present a ‘cross/through marketing’ seminar to his Roundtable of accountants. It was a full day of speakers on a variety of topics, pertaining to practice development.…

  • On-line Marketing for Accountants & Attorneys ~ 88.7 FM WRHU The Profit Express interview

    Last week, I was interviewed by Tim Healy of The Profit Express, an hour show on Long Island 88.7 FM WRHU. A 7 minute excerpt is on Youtube, and I just finished editing the full…

  • Marketing with LinkedIn - audio slideshow

    Marketing With LinkedIn View more presentations from vikramrajan2.

  • Creativity vs. Consistency - right marketing habits

    It happened today again. A managing partner of a boutique law firm had never “attempted marketing” because he felt he wasn’t creative enough. In fact, most of his clients already come from [what I dub,…

  • Who is a Center of Influence?

    Tipping Point, by Malcolm Gladwell Unleashing the Ideavirus, by Seth Godin The Influentials, by Edward Keller and Jonathan Berry The phrase ‘Center of Influence’ or COI is used often in sales & marketing, especially within…

  • Lawyers learning about business

    WALL STREET JOURNAL: MAY 20, 2009 Bankers, consultants and marketers aren’t the only professionals looking to beef up their business skills for competitive advantage these days. At a growing number of law firms, top attorneys…

  • SWOT Analysis: Your Marketing Projects

    When I begin working with a law or accounting firm, one of the first steps I go through is a braindump between all the managing partners of current, past, and urgent marketing efforts. We categorize…