Profiting With Public Relations


The focus of this blog is to educate law firms on how they can effectively utilize different facets public relations to grow their business, whether it be locally, nationally or internationally. Some of the subject areas to be covered include: media relations, crisis communications, seminars, trade shows, networking, getting published, media training and international public relations.

Author: Paramjit L. Mahli is responsible for directing and overseeing the marketing and business development of The Sun Communication Group, based in New York City. She is also a member of the editorial boards of London-based Women in Law, a contributor to Sue Magazine and one of the founders of SCG Legal PR Network—a network that provides legal experts as sources for reporters.

Blawg Related Categories: Law Practice Management • Legal Marketing & Consulting • Consultant

Recent Posts from Profiting With Public Relations


  • Press Releases and SEO For Law Firms

    Press releases come in all shapes and sizes. The best are short, sharp and crisp. Best of all, they grab the reporter's attention. In today's fast paced digital world one of the most important factors…

  • Maximizing Investments in Conferences/Workshops

    Conferences and workshops are one the best ways of meeting potential clients, forge strong relationships and of course if you are speaking a great opportunity to showcase expertise. Here's a couple of tips to get…

  • Three Ways Lawyers Can Build Their Brand (Part One)

    Creating personal buzz is about consistent recognition. If your name and/or law firm is published (digitally or in print) your credibility is heightened. Even something as simple as your name being listed as a committee…

  • Faux Pas Committed by Law Firms When Approaching Reporters

    There is a perception out in the legal word that press releases and lawyer's becoming partners in law firms is somehow newsworthy. Both of these are necessary in a law firm's overall communications program but…

  • Here's What SCG Legal PR Network Members Are Saying....

    Feedback from clients is always is good thing. Its a good way of measuring the good, bad and ugly of a product or service. Here's what a couple of SCG Legal PR Network members are…

  • How Getting Published Helps Lawyers Get More Clients

    This week, a legal prospect called and saw a competitor's article in a trade publication. This certainly motivated this prospect into action. His question was simple: How does getting published help grow my practice? Here's…

  • Five Rules Of Working With Print Media

    This is a series of four blog posts focusing on working with different media. Here five rules to follow when working with print media: 1. Find out reporter deadlines. Magazine, dailies, weeklies, tv and radio…

  • What To Do With Firm News

    A couple of reminders of how to leverage firm news: Transactions and cases - While it may not hit the New York Times, it is however, news for the client. Create a one paragraph summary…

  • Five Rules Of Telephone Pitching to Reporters

    First of all make sure you have done your homework when pitching to reporters: 1. Make sure you have all the background information at your fingertips. 2. Make your first pitch a good one. First…

  • Lawyers News is Perishable

    Lawyers pay attention, news is perishable. There are many definitions of news, one of the popular ones is 'timliness'. For wire services, live television and daily publications this is a critical element. Lawyers need to…