Set in Style


"About attorneys as authors and law firms as publishers. Interviews with attorneys who have been successful authors or bloggers."

Author: "Thorne" is "a skilled and experienced editor. I’ve been at it for better than 20 years, and I was taught by pros. I work on law firm marketing materials, including attorney-authored articles such as client alerts."

Blawg Related Categories: Law Practice Management • Legal Marketing & Consulting • Anonymous • Consultant • Legal Research and Writing

Recent Posts from Set in Style


  • Client Alerts — Appearances Count

    If you’re an attorney, then I ask you to think about something you don’t often consider — how you appear in print. Why? Because it’s important. How you appear in print affects your practice, your…

  • What IP Attorneys Don’t Need

    Let’s say you’re the managing partner of your firm’s IP practice group. Here’s what you don’t need, especially if your firm claims to be technologically savvy: Some unscrupulous marketeer pilfers some articles from your firm’s…

  • Quick Cut — Your Tax Dollars in Print

    Consider the following line from the California Health and Safety Code: Under existing law, a health facility is prohibited from retaliating or discriminating against an employee of a health facility that has presented or initiated…

  • Quick Cut — Don’t Waste Readers’ Time

    Here’s the original (published by a firm that thinks it doesn’t need an editor): Effective December 1, 2009, it will be unlawful for any motor vehicle operator to text message while driving. Violations of the…

  • Law Firms, the News, and Fair Use

    Yesterday’s post was about how some law firms (two personal injury firms) are republishing the news. Today, let’s see how another firm is republishing the news. Let’s look at the Chicago DUI Lawyers blog, published…

  • Personal Injury Plagiarists Redux

    Today’s discussion is about law firms republishing news articles. Here’s the question: is it OK for a law firm — as a part of its marketing effort — to compose a newsletter and claim all…

  • Luxury Cars and Law Firms

    A TV commercial for a car says nothing about the car per sé. Why is that? The commercial could list specifications like fuel mileage, drive train coverage, and horsepower, but it doesn’t: not when it…

  • Guilty on Appearance

    Criminal defense attorneys are so concerned with how their clients appear in court, and that’s because they know the power of appearance, and how it affects the attitudes of judges and jurors*, in particular. Just…

  • Blawgs — Anyone can have one; everyone can’t

    Let’s discuss blogging, or — as some put it — blawgging: i.e., attorneys blogging about the law. Let’s begin with Scott Greenfield’s latest post — “Blogging Is Alive, And Aggravating.” If you’re an attorney and you’re…

  • Dear Attorney

    You know what you don’t want? You don’t want to be talking to someone you hope to impress, and find she’s holding a copy of some of your worst writing — something you wrote in haste.…