The Jury Room


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The bloggers offer an interesting overview of many psychological and sociological elements to consider when crafting an argument to appeal to specific juror demographics. We especially appreciate how they explicitly tailor their advice to address the concerns of both plaintiffs attorneys and defense attorneys.

Author: Douglas Keene and Rita Handrich are litigation consultants at Keene Trial Consulting in Austin, Texas.

Related Categories: Trials & Litigation | Juries | Consultant




Poll: Which of these captions for the cartoon contest really pops?

Two prisoners watch lawyer walk out of prison.

  • 41.29%
    "He’s not much of a lawyer, but for 40 years he hasn’t forgotten my birthday."
  • 9.01%
    "I asked for help keeping my head up, but I should have been more specific."
  • 49.7%
    "How did the meeting with your attorney go?" "He said these balloons had a better chance of getting me out than he did."