The Legal Marketing Blog


The Legal Marketing Blog calls itself "a blog dedicated to legal marketing at any size firm."

Author: Author Tom Kane is a former practicing attorney and is principal of Kane Consulting Inc. in Sarasota, Fla.

Blawg Related Categories: Law Firms • Law Practice Management • Legal Marketing & Consulting

Recent Posts from The Legal Marketing Blog


  • Don't Fuss About The ACC's Value Index: Get With The Program

    Paul Lippe of Legal OnRamp has an excellent piece in yesterday’s The AmLaw Daily which supports what I wrote about last week on the subject (I love it when really smart people confirm one of…

  • New Survey: Top Activities To Win New Clients

    A survey by The BTI Consulting Group for Hellerman Baretz Communications LLC released today provides insight into how to distinguish yourself from other firms in landing new clients. According to the survey, which involved interviews…

  • Are You Offering Alternative Fees Yet?

    Don’t get left behind. My colleague Jim Hassett has talked extensively about alternative fees over on his Legal Business Development blog for months. Jim conducted interviews this year between June and September with many high…

  • ACC Value Index: what's all the fuss about?

    As reported in today's The AmLaw Daily some "Law Firms Cautious About ACC Ranking System." You may recall that the Association of Corporate Counsel announced their Value Index at last month’s annual meeting in Boston;…

  • Quick Tips on Marketing Your Solo or Small Firm Practice

    In case you missed “50 Ways to Market Your Practice” in the October 2007 issue of the ABA Journal’s Law News Now it is certainly worth looking at, especially by solo’s and small firms. Although…

  • How Does Your Firm Stack Up Against The ACC Value Index?

    The Association of Corporate Counsel (ACC)’s Value Index was announced and shared with members at last month’s annual meeting in Boston. As reported in my earlier post, the criteria for measuring outside law firm’s performance…

  • Base Your Marketing Budget On Plans Not Percentages!

    Since the budget process is underway in many firms for 2010, I thought it was timely to talk about next year’s marketing budgets. Actually, I received a Google Alert last week about a post I…

  • Should Lawyers Check Their Blackberries hourly?

    In our fast-paced world, it seems like such availability is expected. Certainly, a partner at a BigLaw firm apparently thinks associates should, sorta. You can read about it on ABA Journal’s Law News Now and…

  • Implement a Referral Thank You System

    During coaching sessions I always ask clients “did you thank (so and so) for that referral you just mentioned?” Sometimes the response is “oh yeah, I need to do that.” Thanking referral sources should not…

  • Seriously, Cutting Legal Costs Is Top Priority Says ACC Survey

    According to the recently released survey by the Association of Corporate Counsel and Serengeti Law, the top priority for CLO’s, for the first time in the survey’s eight years, is “controlling the costs spent on…