The Marcus Perspective
"A contrarian's view of professional services marketing and management."
Author: Bruce W. Marcus a partner and of counsel to the Bay Street Group based in Dobbs Ferry, N.Y. He is a consultant and strategic market planner to law, accounting, consulting and other professional services firms. He is the author of 15 books, including Client at the Core with August Aquila, Competing for Clients—The Complete Guide to Marketing Professional Services, New Dimensions in Investor Relations, Competing in the New Capital Markets and Competing for Capital.