The Rainmaker Blog


"Law firm marketing and buisness development strategies."

Author: Stephen Fairley is CEO of The Rainmaker Institute, a Phoenix-based law firm marketing company specializing in small law firms. He is also the author of nine books, including Practice Made Perfect for Lawyers, Becoming a Rainmaker: Business Building Strategies for Lawyers, and Getting Started in Personal and Executive Coaching.

Blawg Related Categories: Law Firms • Solos/Small Firms • Law Practice Management • Legal Marketing & Consulting • Consultant

Recent Posts from The Rainmaker Blog


  • Reduced Fees Often Equals Reduced Expectations

    Two weeks ago I posted some thoughts on how discounting your price can be a path to slow-payment, hassle, repeated requests for reductions in fees and ultimately non-payment.  Today I want to expand on those…

  • Update from the Rainmaker Retreats

    Attorneys who attend the Rainmaker Retreats continue to rave about the incredible amount of legal marketing information that they receive during the 2-day marketing boot camp that is the Rainmaker Retreat.  The Rainmaker System, a…

  • 21 Ways to Bootstrap Your Way to Marketing Success (Part 4 of 7)

    Stop Relying on the Same Strategies that Barely Worked last year We have all heard insanity defined as continuing to do the same thing over and over while expecting different results.  Most attorneys rely far…

  • Live from Los Angeles - it's the Rainmaker Retreat

    I love Los Angeles in the fall.  The weather is beautiful and it’s good to be here with a great group of attorneys who are looking for ways to buck the recession and grow their…

  • 21 Ways to Bootstrap Your Way to Marketing Success (Part 3 of 7)

    The first two posts focused on follow-up and marketing practices.  This post continues those thoughts. Speed to Market Wins Every Time If I had to choose, I will bet on the law firm that consistently…

  • Becoming a Rainmaker presentation coming to New Jersey

    The information-packed Becoming a Rainmaker presentation is coming to New Jersey,  November 17-19 in a series of presentations sponsored by the New Jersey State Bar Association, the Essex County Bar Foundation, Middlesex County Bar Association,…

  • 21 Ways to Bootstrap Your Way to Marketing Success (Part 2 of 7)

    The first part of this series focused on the need for prompt follow-up.  Today’s blog moves onto other marketing topics. Done is Better Than Perfect – Especially with Marketing When it comes to marketing your…

  • Rainmaker Retreats coming to Los Angeles and Las Vegas

    Participants at the Orlando Rainmaker Retreat received a semester’s worth of law firm marketing tips, techniques and strategies from the 2-day marketing boot camp held last month.  The Rainmaker Retreat gives attorneys practice-changing information that lets…

  • 21 Ways to Bootstrap Your Way to Marketing Success (Part 1 of 7)

    Everyone is cash-conscious these days.  If you’re like most attorneys in small and solo law firms, you’re working harder than ever before just to get the same amount of business.  Here are 21 specific strategies…

  • Staying Positive in a Negative, Fear-Inducing Culture

    Fear and negativity are pervasive everywhere you look these days.  I don’t know about you, but I’m getting really tired of it.  I’m tired of hearing how bad the economy is.  I’m tired of hearing…