Transactions & Strategy

Recent Posts from Transactions & Strategy

• “Reasonableness” Now Reasonably Defined.

  Every attorney--and some clients--has wondered about the substantive meaning of "reasonable efforts" and similar phrases but there is a paucity of cases providing elaboration. Now, a UK High Court provides detailed guidance--useful in drafting.

• Multi-Platform Comes to Ad Sales. At Last.

  Tribune 365 represents a long overdue innovation--integrated ad sales where the ad inventory resides: at the diversified media company.

• Twitter on TV

  Twitter (and Facebook) come to TV, thanks to the FIOS service of Verizon (but only for subscribers). One step closer to digital convergence.

• The Debate on Data: The Ad Industry Chimes In.

  The online ad industry responds to the Federal trade Commission staff report (and congrressional hearings) that many see as a prelude to regulation of the industry's collection and use of user data. It's a good…

• “TV in Context” Targets TV Ads

  "TV in Context" targets ads to particular scenes in series and movies on TV.

• TV Ad Innovations—Embracing Multiple Platforms?

  TV network launches ad campaign to embrace social networking while watching TV.

• Blockbuster Blows its EULA–and You Should Care.

  Dense TOUs are in trouble--and now from yet another federal court.

• Smart Meters Go Wireless

  Smart meters for homes and businesses will soon be able to deliver their data wirelessly through embedded SIMs.

• EVENT: Panel on “Valuing Media Assets in a Down Market” at Digital Hollywood May 4th.

  Panel on media asset valuation at DigitalHollywood 09 May 4th.

• AP Launches its Online Battle to Control What It Owns.

  AP's plan to try to control (mis)use of digital content has rankled many, but it is a fight worth fighting--and watching.