VMO

Recent Posts from VMO

• Social Touchpoints for Your 2010 Marketing Plans

  Law firms may need to play catch up if they don’t start integrating social technologies into their marketing, client service and business development mix in 2010. In the late 90’s, the word “touch-point” was frequently…

• Is Social Networking right for me?

  I knew it had to happen. Up until this point I wholeheartedly believed that any business could benefit from greater exposure by participating on the social Web, but today I advised a company that the…

• Searching for a better search? 5 easy steps: search, save time and get targeted results.

  You probably rely heavily on the Internet to do business related research.  Did you know that all searches are not created equal? You can search the Internet to maximize results and minimize noise by using…

• LinkedIn or Linked out? Making LinkedIn connections private.

  Cover via Amazon A recent article “The Finer Points of Using LinkedIn” by Nancy Roberts Linder, in “Marketing The Law Firm” (Law Journal Newsletters, available by subscription only), addresses, among other issues, the case for…

• Is alternative billing enough to differentiate your law firm in this competitive business market?

  Word is that in this economy law firm clients are willing to walk across the street just to get better value. Go figure. Value sells. Many law firms have begun competing on price—adopting alternative billing…

• Twitter for Lawyers: Building Business Relationships

  Image by luc legay via Flickr You can improve your ability to build meaningful business relationships on Twitter.  I’d like to introduce you to my new role model, Dan Churchill @netbizdan.  Dan is different.  He…

• Lawyers: To Tweet or Not to Tweet -You decide.

  Image via CrunchBase The debate rages on the value of Twitter to lawyers in their practice, marketing, and the business of law. Here on the Virtual Marketing Officer, I acknowledge Twitter as one of the…

• Beyond social networking: The business of law

  The social Web has revolutionized the way consumers are learning about their health related issues and choosing professionals. There is a strong correlation for law firms. It’s all about the GLUE. As Heather Milligan writes…

• B-to-B Marketing Fundamentals Don’t Change (Short)

  2010 Marketing Plan for My Law Firm Goal – Own the first 3 Google results for my law firm; important practice keywords and individual attorneys Objectives – Fill the first 3 pages of any related…

• Blog Smarter. Write Media Rich Emails. Try Zemanta

  I’ve mentioned Zemanta to my blog readers in an earlier post where I talked about online tools I can’t live without. Today I learned that in addition to making blog writing easier and richer, they’ve…