AdBriefs

Legal issues affecting interactive, sport and entertainment marketing and promotions.

Author: Sheppard Mullin is an 480-attorney law firm with offices in California, New York, Shanghai and Washington, D.C. It also writes Antitrust Law, Bankruptcy and Restructuring, Corporate and Securities Law, ESOP Law, Fashion & Apparel Law, Intellectual Property Law, Labor and Employment Law, FCC Law and Real Estate and Construction Law.

Blawg Related Categories: Advertising Law • Entertainment & Sports Law • Law Firm

Recent Posts from AdBriefs

Cairns Patent Once Again Provokes The Promotions Industry To Re-Evaluate Online Promotional Games
Most major players in the promotions industry know that the so-called Cairns patent (U.S. Patent No. 6,173,267) is an online business method patent relating to online sweepstakes that involve unique codes. Although it should be…
Endorsement Agreements: Guild Jurisdiction And Allocation Guidelines Both Being Challenged
Although the WGA strike is reportedly near an end, the strike has naturally made it harder to find paid acting jobs in film and television, causing a greater number of Hollywood celebrities (and their agents…
Second Life Raises Novel IP Issues
The adult entertainment industry is responsible for bringing many of the seminal cases that have shaped intellectual property law on the Internet, from Playboy Enterprises Inc. giving rise to the "initial interest confusion" test for…
When Copyright and Trademark Infringement Goes Online
Can search engines and credit card companies be secondarily liable?Two recent Ninth Circuit decisions regarding Perfect 10, Inc., a Web site that markets copyrighted images of nude models, lay bare the issues facing plaintiffs asserting…
User Generated Content Promotions: Are You As Safe As You Think You Are?
IntroductionUser generated content ("UGC") is the interactive marketing and promotion industry's fixation du jour. And for good reason - UGC is being monetized on the Internet in various ways, from building multi-billion dollar valuations for…