Amy Campbell’s Web Log
This blawg focuses on law firm marketing, including new media and online publishing.
Author: Amy Cambpell is a marketing and communications consultant based in Charlestown, Mass., specializing in "information-based marketing services optimized for the Internet." She also authors What's New? @ Legal Marketing Reader.
Blawg Related Categories: Solos/Small Firms • Legal Marketing & Consulting • Consultant
Recent Posts from Amy Campbell’s Web Log
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You Had Me at Hello: Shortcuts to Trust
On a somewhat similar theme to my previous post (Was It Good for You?) — Charles H. Green (the guru of trust and co-author of the The Trusted Advisor) published this article on RainToday.com, You Had…
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Was It Good for You?
Are you pleasing your client? Asking them directly may not be the best way to get a straight answer. Rather, deepening the relationship by learning what their needs and expectations are is a better way…
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From Worst to First: Sales and Marketing Lessons from the Boston Celtics
In his article, Building a Winner, available at www.legalsales.org, John O. Cunningham provides a rundown of what law firms can learn from the marketing and sales efforts of the Boston Celtics. Rich Gotham, president of…
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LinkedIn for Lawyers on the Rise?
Kevin O’Keefe over at Real Lawyers Have Blogs, has more to say on the topic of lawyers and social media — mostly that lawyers use of LinkedIn is becoming an avalanche… check it out. Related…
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Celebrating Teamwork ala Celtics
Not that this town “needed” a parade, but getting one in a particular shade of Green was especially inspiring and gratifying to anyone who believes that true teamwork trumps a loose collection of individual…
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Tips for Law Firm Change Agents
The latest article on Legal Marketing Reader by John O. Cunningham is Law Firm Change Agents: Do You Have What It Takes? In it he summarizes a presentation by organizational change expert Jake Julia given…
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Things That Make You Go, Hmm…
I just read this post over on Charles Green’s Trust Matters (a blog I keep up with via Legal Marketing Reader): Hey! Your Company Just Turned Into a Supply Chain! Green describes how to rethink…
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The Best Stuff Is Worth Repeating
Below are links to some of the best advice I have posted on this blog. As mentioned on the About page, I am a curious student of law firm marketing, and what I learn out…
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Attorney Business Plan Worksheet
Two legal services business development pros, Beth Cuzzone and Catherine MacDonagh, authors of the book, The Law Firm Associate’s Guide to Personal Marketing and Selling Skills, offer up a free chapter and this valuable PDF…
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Boston Blogger Meetup
Boston bloggers gathered last night to welcome to town Kevin O’Keefe, the Godfather of Law Blogging. Kevin is the president and founder of the attorney blogging platform Lexblog, Inc. He’s here in Boston to present…