Build a Solo Practice @ SPU
"Newly minted or well-seasoned, teaching you how to create and grow your legal practice." Business planning from the ground up: marketing, getting clients, keeping clients.
Author: Susan Cartier Liebel, based in New Haven, Conn., is a lawyer, coach, consultant and founder of Solo Practice University, an online educational and professional networking community for lawyers and law students who wish to go solo.
Blawg Related Categories: Careers • Work/Life Balance • Law Firms • Solos/Small Firms • Law Practice Management • Legal Marketing & Consulting • Legal Technology • Consultant
Recent Posts from Build a Solo Practice @ SPU
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Vote for Winner of BSP@SPU Birthday Scholarship to SPU
It’s time to vote for the winner of the Solo Practice University Birthday Scholarship: First, here are the entries: 1. JO I went to law school to become a plaintiff’s trial lawyer based on a…
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Why Solos Can’t Afford ‘Business as Usual’
Deflation is coming. The problem with deflation is that not only do debts remain constant, but incomes fall as well. The early signs of falling wages are here, and the long-term ramifications are not comforting.…
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It’s My Birthday Today AND Build a Solo Practice turns 3. So, I’m Giving A Gift!
I have a gift for one newly graduated and 'just passed the bar' lawyer who wishes to go solo. If you genuinely want to go solo and would like a free one year scholarship to…
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Why Solos Need to Create a Brand. It’s Not Hard
"Branding" is creating name recognition through a carefully crafted plan of integrated marketing. That's quite a mouthful. But what does it really mean? It's not unlike the brand on the behind of a cow. A…
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YouTube, Video Marketing and the Solo
This may seem old news to some. But it remains a decidedly untapped vehicle for lawyers. And now we are hearing from the most respected Google analyst, Eric Schmidt, discussing the future of the net…
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Solos Must Learn How to Surf the Economic Waves
In this time of economic uncertainties it will be a challenge to sustain oneself in business if you don't understand how to make the right choices. The smart solo needs to develop competency in more…
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Social Media Platforms Becoming the New Content Portal – Lawyers Included
In a nutshell, there is a segment of the online population that uses social media as a core navigation and information discovery tool — roughly 18 percent of users see it as core to finding…
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You Can Learn Alot About Your Client & Competition Through ‘Soft Intelligence’
I’ve written often that ‘There is no competition.” And I believe this. However, when it comes to positioning yourself in the legal market you still need to understand the competitive environment you are working in…
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It’s All In The Education
Let's face it, everything is about education and life-long learning. It is celebrating those who impart knowledge tirelessly in that more structured environment, the one which dispenses degrees. It's all about the teachers. But it…
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Live Off The Value You Create…or Die
If you cannot live off the value you create for your clients, your practice will not...and SHOULD NOT.... survive.