Business Development
A blawg about business development and strategies, sometimes showing how ideas from far outside the legal realm could apply to running one's law firm or legal career.
Author: Peter Darling is an independent consultant based in San Carlos, Calif.
Blawg Related Categories: Law Firms • Legal Marketing & Consulting • Consultant
Recent Posts from Business Development
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Marketing is Storytelling
A client sent me this yesterday. It's a single, six-minute shot of a man walking along a road in what looks like Scotland, telling the story behind a brand. This clip is instructive on two…
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Dunbar's Law, Your Brain, and The Limits of Social Media Marketing
Seth Godin just wrote a really interesting post about the size of one's network, or as he refers to it, the "tribe". The magic number, apparently, is 150 and it's known as Dunbar's Law or…
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Some Lessons in Gratitude
I am spending the week in Wyncote, Pennsylvania, a leafy suburb of Philadelphia. It’s fall here, the air is cool and the trees are changing color. As I walked along, my destination was Curtis Arboretum,…
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The Secret of Simplicity
I'm reading (or rather listening to, on my iPod) a fascinating new book, entitled Power of Less, by Leo Babauta. Babauta also publishes a great blog, which is here. I think there's a very valuable…
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Selling: Get Them To The White Board
During a conversation about sales this week with my extremely smart friend Chris, he told me about a sales idea that is both simple and brilliant. It's one of those "Why didn't I think of…
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Client Satisfaction Surveys Need Some Salt
Tom Kane had a nice post today on a topic he and I have discussed repeatedly -- client satisfaction surveys. I could not agree more about the critical importance of understanding how your clients feel…
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Painful, Obvious Lesson Learned
Whenever you are giving a presentation, always, always, always insure that the projection system works. Get there five hours early if you have to, and turn everything on with your own two hands. Even if…
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How Not to Network
I was flying back to San Francisco from the East Coast on Thursday night, and I sat next to a young woman who was, for me, a perfect example of how not to network. I…
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One Thought For Better Networking On The Golf Course: Don't
Over at Ford Harding's excellent blog, one of his guest bloggers, Gary Pines, recently posted something I think is absolutely, dead wrong. The post was terrific, if you buy into the premise, which is that…
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A New and Improved Elevator Pitch
Nice little post from Seth Godin today, which made me think of the content of the elevator pitch. In case you're not familiar with it, the elevator pitch is your self-introduction, in which, in thirty…