Consumer Advertising Law Blog

"Commentary and news on developing legal issues in consumer marketing, advertising and promotional activities, including Federal Trade Commission and state attorney general developments, Lanham Act and consumer class-action litigation, California’s Proposition 65 matters, as well as regulatory developments for the wide array of products and claims, including dietary supplements, 'green' claims, advertising to kids, privacy, pricing, 'Made in U.S.A.' and sweepstakes."

Author: Contributors practice in the Consumer Protection and Advertising group at Arnold & Porter, which has six U.S. offices as well as outposts in London and Brussels, Belgium.

Blawg Related Categories: Advertising Law • Consumer Law • Government Law • States • California • Law Firm

Recent Posts from Consumer Advertising Law Blog

FTC + Fake Blogs = Advertisers Might Get a Flogging
Directly advertising to consumers through blogs is an ever increasing trend, tapping into the fact that consumers are turning to the internet before making almost any kind of purchase. Faced with ever increasing choices of…
Is Lawsuit Over Beer Sponsored Football Sweepstakes All Wet?
A class action lawsuit was recently filed in the United States District Court in Chicago against the makers of Coors Light for allegedly printing invalid official entry codes in connection with its “Coors Light Silver…
Nothing to Declare—Yet: USDA Delays Enforcement of Paper Product Declarations under the Expanded Lacey Act
US businesses that use plant-based products, to create paper, lumber, furniture and even certain types of cosmetics, perfumes, and plant-based pharmaceuticals, have reason to be concerned. Even though early this fall, the US Department of…
Zip Code Please: California Court Upholds Merchant’s Right To Request And Distribute A Consumer’s Zip Code
May I have your zip code? Jessica Pineda didn’t like that question from a Williams-Sonoma store clerk, and sued for invasion of her privacy rights. But the question was perfectly legal. On October 23, 2009,…
Another Red Flag Against the FTC’s Application of Identity Theft Rules
The FTC is once again delaying the enforcement date of its Identity Theft “Red Flags” regulation. After first postponing enforcement from November 1, 2008 to May 1, 2009, and next to November 1, 2009, the…
Reckless Driving: Car Dealers Accused of Evading Consumer Protection Laws
In the past week, the attorney general’s offices in Florida and Washington have filed complaints accusing car dealers of making advertising and promotional claims that run afoul of consumer protection laws (Florida press release and…
You Say Biodegradable, NAD Says Compostable
As many of you know, most trash ends up in landfills and landfills are typically designed to prevent biodegradation because of really nasty things that can happen involving gas. Thus it is often difficult to…
Don’t Mess With COPPA
While companies may often feel like the FTC may be less inclined to go after smaller, alleged Section 5 violations, that is not always the case, particularly when it comes to COPPA. The Children’s Online…
FTC Looking to Regain Ground after Recent Substantiation Setbacks
At yesterday’s Roundtable Breakfast Series program on false advertising disputes hosted by Arnold & Porter LLP, Mary Engle, the FTC’s Associate Director for Advertising Practices, outlined the FTC’s plan to tighten up the substantiation requirement…
House Does Not Want FTC to Go “Where Everybody Knows Your Name”
Cheers, and other businesses where “everybody knows your name” may soon be relieved of the obligation to adopt identity theft prevention programs under the FTC’s “Red Flags” regulation. In a measure that passed 400-0, the…