Golden Practices
"Ideas and advice for CPAs, lawyers and other professional service firms."
Author: Michelle Golden is president of Golden Marketing Inc. in St. Louis.
Blawg Related Categories: Legal Marketing & Consulting • Consultant
Recent Posts from Golden Practices
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Please Stop Capitalizing "Firm"
You work in a firm, not a Firm. I think the reason accountants and lawyers excessively capitalize has to do with legal documents (contracts and engagement letters) you know, “This contract is between Smith, Evans...
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Getting Back to the Basics - Enjoying the Holidays Again
Maybe it takes a major economic downturn to smack us upside the head about what is important about the holidays. The spirit of fun, giving, and being with cool people is just amazing. And there's...
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My Twitter Experience and Some Twittequette
I'm pretty new to Twitter (@goldenm) and I don't spend a ton of time on it. But I felt compelled to check it out and see what the buzz is about. Would there be value...
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Most Fun Thanksgiving Card!
Just received this fantastic card from an accounting firm, KOS (Kessler Orlean Silver) in the Chicago area I love how they show they don't take themselves too seriously. The three hunters are the retired/semi-retired partners...
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Building Blog Readership
Q. How might I bring the contents of my blog to a wider audience? A. Blog discovery and readership is very organic and, like most marketing, there isn't a single, guaranteed formula, but I can...
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Accounting Association is Blogging
A new blog has emerged by the Exec Director/President of IGAF Worldwide, Kevin Mead, and it's called the Connected Accountant. Kevin's an interesting fellow. In addition to beign a Certified Association Exec (CAE), he is...
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Turning a Liability Website into an Asset - Graf Repetti Launches New Site Today
Congratulations to my friend, CPA marketer Rob Orr, on a terrific-looking website for his new firm, Graf Repetti. When Rob arrived at the firm, as their first marketing director, the website was a fairly typical...
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NY CPA, PFS Michael Goodman Comments on Economy
My friend Michael Goodman, CPA, PFS, president of Wealthstream Advisors in Manhattan, has created a fantastic set of short video clips discussing the current economic crisis. Approximately a minute each, the videos cover: Stock Portfolio...
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Top 100 Firm (and Others) Prove Value Pricing Skeptics Wrong
For all the professionals who say that firms will never trash timesheets and move to value pricing, guess what? You can no longer say that. Four anomaly CPA firms who have proven you wrong are...
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Your CPE is Your R&D, Don’t Underinvest
CPAs have become a lot less enthusiastic about CPE in the last 5-10 years. It’s almost viewed as a necessary evil. This is amazing to me because CPE for CPAs is essentially your R&D, or...