Larry Bodine LawMarketing Blog

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This blawg links to news stories and studies about businesses' marketing successes and failures.

Author: Larry Bodine is a business development adviser based in Glen Ellyn, Ill.

Blawg Related Categories: Legal Marketing & Consulting • Legal Technology • Consultant • Blawg 100

Recent Posts from Larry Bodine LawMarketing Blog

Time To Boost the Top Line in Law Firms
2008 will be law firms’ worst year since early 1990s, according to the gloomy Dan DiPietro, who oversees law firm client relations at Citigroup Inc.'s Citi Private Bank. A difficult economy has cut partner profits…
CMOs Say Recession Will Not Harm Marketing Budgets
Marketing budgets this year will not be slashed because of the economic downturn, according to a new survey by the Chief Marketing Officers Club. 71% percent of chief marketing officers in the study do not plan…
Curtis, Mallet-Prevost Launches Facebook Page to Attract Top Law Students
In what is believed to be a first for the AmLaw 200, Curtis, Mallet-Prevost, Colt & Mosle LLP launched a Facebook page to serve as a central component in its law school recruiting efforts. The Facebook…
Webinar Today: What Do I Say To A Prospective Client To Win Them Over?
You can still register this morning for today's Webinar: What Do I Say To A Prospective Client To Win Them Over? PRESENTED BY: Professional Business Development Institute (PBDI.org) SPEAKERS: Larry Bodine, Esq. and Michael…
Benesch Launches Recruiting Video
Benesch, an Ohio-based firm with 140 lawyers, has launched a new recruiting video, equal in quality to videos that megafirms on the East Cost put online. The professionally-produced video can be found on the firm’s website at www.beneschlaw.com…
Duane Morris cuts marketing, business development staff
This just in from Law.com: Duane Morris, an international law firm with Philadelphia roots, has cut about 18% of its marketing and business development staff, making staff reductions that echo moves at other firms in…
50 Best Law Firms for Women Named by Working Mother magazine
Working Mother magazine has named the top 50 best law firms for women (see below), based on their retention and promotion of female lawyers, family-friendly benefits and policies, flexibility, leadership, compensation, among other factors. Being…
Sexy Nurses and a Toilet of Money highlight the Law Marketing of whocanisue.com
Belching up from the dregs comes the marketing campaign of whocanisue.com, featuring sexy nurses and an overflowing toilet of money. Ordinarily I'm all in favor of freedom of marketing for lawyers. But I'm barfing as…
What General Counsels Want from Law Firm Marketing
Visit the new August issue of Originate! - the business development newsletter, to read a very specific list of marketing pointers in-house lawyers Carolyn H. Clift, Esq. and Verlyn Suderman, Esq. According to the duo,…
99-cent Gas is Novel Law Firm Marketing Technique
One of the most successful law firm marketing gambits this year was the 99-cent gas giveaway by Kentucky personal injury attorney Kevin Renfro and the Becker Law Office. He achieved all his marketing goals:…