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Legal marketing, advertising and branding news, developments and trends are covered in this blog for Canadian lawyers and law firm marketers.

Author: Based in Vancouver, B.C., Doug Jasinski, is a former trial lawyer who works as a strategist and copywriter with Skunkworks Creative Group, which he established.

Blawg Related Categories: Legal Marketing & ConsultingInternationalNorth AmericaCanadaConsultant


Recent Posts from Legal Marketing Canada

  • A Brand of One

    Came across a terrific blog post today from Jordan Furlong (Editor-in-Chief at CBA's National magazine) today on his Law21.cablog entitled "We are all solos" about the rising importance for lawyers of cultivating a personal brand…

  • "What fresh hell is this?" Exploring Twitter for lawyers

    I think we can all agree that most lawyers already feel the perpetual crunch of excessive demands on their time. Between practice management, administration, professional development, firm and practice group meetings, and traditional business development…

  • wine + marketing + law = new blog

    In addition to being a lawyer, a computer programmer and an SEO wizard, Skunkworks' Technical Director Mark Hicken is also an avid wine buff - indeed his unofficial title at Skunkworks is "Agency Sommelier". Now…

  • Law meets Theatre - UBC Masks Conference June 17-18, 2008

    We have all heard about the waiter/actor hybrid career. What about the lawyer/actor variety? Masks: the online journal of law and theatre is a new multi-disciplinary, peer-reviewed online journal based at the University of British…

  • LMA Vancouver celebrates 2008 HELM Award Winners

    The Legal Marketing Association's Vancouver Chapter held their 2008 HELM Awards (Honouring Excellence in Legal Marketing) earlier today at a sold out event at the Four Seasons' Hotel in Vancouver. The awards recognize achievement of…

  • McMillan Binch Mendelsohn rebrands as McMillan

    McMillan Binch Mendelsohn has taken the plunge this week and rebranded as McMillan, (going to McMillan LLP as the legal name). The new wordmark makes clever use of typography in formatting he "i l l"…

  • Take The BC Courthouse Library Website Lawyer Survey & Enter to Win an iPod Touch!

    Skunkworks is currently working with our friends at the BC Courthouse Library Society to obtain user input and feedback in preparation for the redevelopment of the Courthouse Library website. One component of the process is…

  • Canadian law degrees - LL.B. vs. J.D.

    I've noticed a number of news items in recent weeks about the emerging trend of Canadian law schools making a switch from the LL.B. to J.D. degree designations. U of T has been doing this…

  • Welcome LMA Toronto!

    Good news for Ontario legal marketers - LMA Toronto is official. The Legal Marketing Association's newest chapter marks its arrival with a launch event February 21, 2008 with a session on legal trends. Obviously I'm…

  • Farris' Regional Strategy Gets Gold Star

    Kudos to the folks at Vancouver law firm Farris, Vaughn, Wills & Murphy LLP for entering the Kelowna market by joining forces with Kelowna law firm Petratoia Langford. I really like this move from a…




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