Maddock on Marketing
This blawg "discusses all aspects of law firm marketing, including business development, sales programs, client relationship building, market research, competitor analysis, practice group marketing, law firm branding, advertising and websites. It comments on external market forces as well as the internal issues of structure and staffing, and the relationship between lawyers and marketers. The blog also addresses the special challenges vendors face in selling to law firms and corporate law departments."
Author: Charles A. "Biff" Maddock is a principal at Altman Weil Inc., based in Newtown Square, Pa. Another Altman Weil principal, Jim Cotterman, authors Cotterman on Compensation.
Blawg Related Categories: Law Firms • Law Practice Management • Legal Marketing & Consulting • Consultant
Recent Posts from Maddock on Marketing
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Business Development in Law Firms, Part Two: The Rise of Marketing
The concept of marketing law firms is now fairly well accepted even if the term is overused and often misused. In some firms, marketing is understood as the entire array of business development strategies and…
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You Want Me To Call It What?
Just when you thought you had law firm marketing figured out, now you find out that it’s not marketing any more. It’s Business Development. Huh? Didn’t that go out with big hair and shoulder pads…
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Feeling the Recession Yet?
Here are ten things every firm must do: 1. Establish and communicate a clear and differentiable brand identity that has meaning to members of the firm, clients and prospects. 2. Differentiate the firm by adding unique value…
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Ask the Right People the Right Questions
Whether your firm is ready to embark on its first or tenth formal client survey, your goal in conducting the survey is to gather feedback from clients that are important to and knowledgeable about the…
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Three Words: Service, Service, Service
As more firms take the 80/20 rule seriously (the one that says that 80% of your business development effort should be focused on current clients), they have begun to put service initiatives in place that…
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Business development spending: it depends
I often get questions from clients about their firm’s marketing and promotion spending. They rarely ask if they’re spending too little, but today frequently get the sense that they’re spending too much. Unfortunately, it’s often…
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Chief Marketing Officers: Bigger Job, Bigger Expectations
While it’s true that many law firms have rechristened their marketing director position as Chief Marketing Officer (CMO) without a fundamental change in role or expectations, many others are treating the position very seriously. It’s…
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Alumni Associations: great idea, where are they?
For years, there has been a popular opinion that law firms lag behind their other professional services brethren in marketing and business development. Although a case could be made that law firms are catching up,…
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Event marketing: maybe. Marketing as an event: no way.
When members of your firm have been charged with developing the firm business development retreat, it is critical that the firm leadership demonstrate the importance of business development to its Partners and Associates, and not…
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When push comes to shove
In the last five years, we’ve seen a decline in the use and credibility of push tactics that use “old media,” such as print and brochures. While both allowed the law firm the opportunity to…