Personal Brand Marketing podblog
Three new personal brand marketing posts every week for the self-employed lawyer.
Author: Vikram Rajan is a personal brand marketing adviser. He writes a column that appears in 15 publications, including the TimesLedger Newspapers of Queens (New York City), Dominican Times Magazine (Long Island City, N.Y.) and Hauppauge Reporter (Hauppauge, N.Y.).
Blawg Related Categories: Solos/Small Firms • Legal Marketing & Consulting • Consultant
Recent Posts from Personal Brand Marketing podblog
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Maximizing Your Networking Efforts
Personal Branding – Thumb Rule #48 Belong to very few networking groups, and be active in them. So its 8:30am, you walk into the grand ballroom with your pocket thick with business cards. The room…
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Leadership is Taken - Not Given
Practice Management Thumb Rule #22 Yes it took a while but I finally understood why some become leaders before others. For the first 10 years of my big company corporate career, I never understood the…
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Make People Feel Good
Personal Branding Thumb-Rule # 29 I must admit this is very easy for me because it is my nature it is part of who I am. Realizing that this is one my strengths has been…
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Barack’s Creation Story
I’m watching CNN’s “Revealed” documentary of Obama. It’s reminding me of the “glorious” beginning of Barack’s professional career… sacrificing any number of high-income, high-profile positions in any city he would want… Instead, Obama returns to…
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How To Swing Like Tarzan
On Ethical Selling Thumb Rule #11: Book A Meeting From A Meeting Tarzan could travel through the jungle faster than anyone, never breaking a sweat, while at the same time avoiding the pitfalls (think snakes)…
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Client Appreciation Thumb-Rule #20
“Take a picture with your clients and link them to your website. Ask them for a reciprocal link”Better yet grab your camcorder and record a video testimonial - Call your client and tell them that…
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Thumb-Rule #57: Invite people to attend the tradeshow where you’re exhibiting.
Ok, so you decided to bite the bullet and shell out the investment for a trade show exhibit. You got yourself a nice backdrop, table display, handouts, etc. You showed up on time, and “manned”…
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Ethical Selling Thumb-Rule #26: Flip every objection into your value. Bring it up before they do.
Ever engaged a new client, enrolled a new customer in a service, or sold a new customer a product, only to have the customer back-peddle or worse - cancel after making a purchase commitment because…
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People trust, enjoy, prefer (and ultimatly BUY) what is familiar
This is an interesting marketing thumb rule in that it speaks volumes to how people make decisions about what and when to purchase, and where and/or whom to purchase from. I often speak with clients…
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7 Thumb-rules to write your “Marketing-friendly Bio,” with MY actual example
When I work with clients, our relationship is forged on what I call “The 10 Basics.” It is what it sounds like. And even seasoned professionals have to go back to the basics once they…