Profiting With Public Relations
The focus of this blog is to educate law firms on how they can effectively utilize different facets public relations to grow their business, whether it be locally, nationally or internationally. Some of the subject areas to be covered include: media relations, crisis communications, seminars, trade shows, networking, getting published, media training and international public relations.
Author: Paramjit L. Mahli is responsible for directing and overseeing the marketing and business development of The Sun Communication Group, based in New York City. She is a regular contributor to the New Jersey Law Journal.
Blawg Related Categories: Legal Marketing & Consulting • Consultant
Recent Posts from Profiting With Public Relations
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Cutting PR Budgets During Turbulent Economic Times - Does It Work?
The economy maybe in the doldrums, and the natural inclination for businesses is to review areas where they can cut their budgets. For many business, regardless of which industry sector is to slash marketing/pr budgets.…
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Targeted Networking: Joining Organizations
A very good way to meeting prospective clients is through actively becoming involved in organizations and trade groups. The key is to pick quality organizations. Depending on your purpose whether to build strategic alliances or…
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Community PR For Lawyers
A common question asked by attorneys located outside the big urban centers is: will getting press in local community papers build my credibility Here me loud and clear the answer is YES, especially if that…
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Networking In A Turbulent Economy
With a weakening economy and a restructuring of the country’s financial institutions, it is no surprise many of us our worried about our investment portfolios. Most of us have already seen our savings dwindle by…
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Keeping Prospects Warm: Reasons To Get In Touch With Them
Filling your pipeline with prospects is only half the battle, the other half requires staying in touch without being obtrusive. This is where businesses lose hundreds and thousands of dollars each year, because they fail…
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Preparing Attorneys For Interview With the Press
The bad news is that attorneys whom by nature of their work have a controlling disposition MUST accept that they cannot control interviews with the media. However, attorneys can control their message, simply put that…
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Mistakes Made By Attorneys When Getting Their Work Published.
Getting by-lined articles in targeted trade publications is a good way for attorneys especially those who don't like the limelight, of building their credibility in their target market. Done well, published articles can be leveraged…
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Tidbit: Broadcast Interviews
When producers/guest bookers/ hosts have agreed to interview you. Make sure you send all your information together in one email, your bio, and any pertinent information regarding the interview. I would also include adding suggested…
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Tidbit: Tips For Nuturing Your Relationship With Your Marketing Firm
Even when law firms find "marketing/public relations" agency or consultant of their dreams. Like any other client relationship, both parties MUST work together and keep the working relationship healthy, whole, with both quantifiable and non…
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Tidbit: Reporter Deadlines
When calling a reporter/producer ALWAYS ask if they are on deadline. Why? This will:1)Drop their guard 2) Let them know that you are interested in their deadlines. They will tell you when it’s appropriate for…