Reasonable Basis
Covers developments in false advertising and consumer protection law.
Author: Tom Hughes, a former Federal Trade Commission staff attorney, is a partner at the law firm of Hunton & Williams, with a practice focusing on advertising and consumer law.
Blawg Related Categories: Advertising Law • Consumer Law • Partners • Partner
Recent Posts from Reasonable Basis
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A "Real Beauty" Blunder (update)
Maintaining that his comments were taken out of context, Pascal Dangin and Unilever released the following statement yesterday: "The recent article published by The New Yorker incorrectly implies that I retouched the images in connection…
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A 'Real Beauty' Blunder
A Business Week article says that Dove may be on the hot-seat with consumers for a recent leak about it's "Real Beauty" campaign. According to advertisement airbrush artist Pascal Dangin, the women in Dove's "Real…
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FTC & wireless content costs
During yesterday's forum on mobile marketing, FTC Commissioner Jonathan Liebowitz announced plans to target wireless content providers that fail to disclose fees. He noted particular concern over messaging, video, and gaming services aimed at teens,…
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Price Inflation
In a number of cases plaintiffs have successfully argued that deceptive representations have caused them economic harm because the representations gave the product "an actual value that was less than the amount they paid for…
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Cable Companies Step into the Ring
Negative advertising has gotten a boost from cable companies such as Time Warner Cable, DirecTV, and Verizon recently. The latest advertisements from cable companies are focusing on attacking the shortcomings of their competitors rather than…
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Best engineered
The National Advertising Division of the Council of Better Business Bureaus (NAD) found claims by Lenovo that is PCs were the "The World's Best-Engineered PCs with the Awards to Prove It" and "The World's Best-Engineered…
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This one hurts
A jury verdict in favor of adult web site operator Impulse Media is a blow to the Federal Trade Commission's efforts to hold advertisers liable for the conduct of their affiliates. When it filed its…
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Green Guides, round 2
The Federal Trade Commission will host its second workshop on the Green Guides on April 30, 2008. This workshop will address developments in green packaging claims and consumer perception of such claims. Interested parties have…
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How many members?
Last month commercial real estate company, Costar Group, Inc. filed a lawsuit alleging that a competitor, Loopnet, Inc. violated the federal Lanham Act by repeatedly misrepresenting the number Loopnet registered members and by deceptively associating…
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Data breach impacts 4.2 million accounts
The Boston Globe reports that Hannaford Bros. supermarket disclosed that a data breach potentially exposed the credit and debit card data of 4.2 million accounts.