The Attorney Marketing Center
"The Attorney Marketing Center helps lawyers earn more, work less and create a life of balance. We provide training and resources in the areas of marketing, productivity, personal development and wealth creation."
Author: David M. Ward is a legal marketing consultant in Rancho Santa Margarita, Calif.
Blawg Related Categories: Legal Marketing & Consulting • Consultant
Recent Posts from The Attorney Marketing Center
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The ABA Journal wants to know what lawyers think about the economy. I don't.
How's business? The ABA Journal wants to know. They are surveying lawyers on the job market and the state of the economy. They've asked me to mention this on my blog, so here it is:…
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Never, Never, Never, Never give up!
Where would our world be if these people gave up? Think about these people the next time you're thinking about quitting. As a young man, Abraham Lincoln went to war a captain and returned a…
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Lawyer marketing 101: The basics of niche marketing
Q: I'm starting a solo practice. How do I compete with larger firms who use TV ads? A: TV ads target everyone, and therefore, no one. The consumer markets are vast and expensive to reach,…
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Lawyer marketing 101: The basics of networking
Experts tell us that 85 percent of success in the business and professional worlds is accomplished through personal contacts and word of mouth. The more people you know, then, the more chances you have of…
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Abraham Lincoln advertised his law practice; why don't you?
Okay, I'm not going to get into a rant on why lawyers who don't advertise shouldn't denigrate lawyers who do. I'm just going to present this ad by one Linclon & Herndon, Attorneys and Counsellors…
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Lawyer marketing 101: the basics of getting articles published
Getting exposure via published articles has long been a marketing mainstay for lawyers. In the age of the Internet, there are even more opportunities than ever as the need for quality content has multiplied. Many…
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Attorneys can benefit from a unique selling proposition
A few years ago, Progressive Insurance ran TV commercials touting that they assign a dedicated claims specialist claimants their policyholders can count on for the life of their claim. The benefit is that you can…
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A simple way to make a good first impression
If I could recommend only one book on the keys to success, it would be "How to Win Friends & Influence People" by Dale Carnegie. It is a classic, a masterpiece of simple, effective advice…
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How to get free traffic for your blawg
If you've are a regular reader of this blawg, you know that I have had the BlogRush widget installed on my site since it first came out. You can see it in the right-hand sidebar.…
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How to get big personal injury cases
A personal injury attorney wrote and asked me if I have a strategy for bringing in bigger cases. I was a personal injury attorney for most of my legal career and when I look back…