The Legal Marketing Blog
The Legal Marketing Blog calls itself "a blog dedicated to legal marketing at any size firm."
Author: Author Tom Kane is a former practicing attorney and is principal of Kane Consulting Inc. in Sarasota, Fla.
Blawg Related Categories: Law Firms • Law Practice Management • Legal Marketing & Consulting
Recent Posts from The Legal Marketing Blog
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Quick Tips on Marketing Your Solo or Small Firm Practice
In case you missed “50 Ways to Market Your Practice” in the October 2007 issue of the ABA Journal’s Law News Now it is certainly worth looking at, especially by solo’s and small firms. Although…
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How Does Your Firm Stack Up Against The ACC Value Index?
The Association of Corporate Counsel (ACC)’s Value Index was announced and shared with members at last month’s annual meeting in Boston. As reported in my earlier post, the criteria for measuring outside law firm’s performance…
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Base Your Marketing Budget On Plans Not Percentages!
Since the budget process is underway in many firms for 2010, I thought it was timely to talk about next year’s marketing budgets. Actually, I received a Google Alert last week about a post I…
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Should Lawyers Check Their Blackberries hourly?
In our fast-paced world, it seems like such availability is expected. Certainly, a partner at a BigLaw firm apparently thinks associates should, sorta. You can read about it on ABA Journal’s Law News Now and…
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Implement a Referral Thank You System
During coaching sessions I always ask clients “did you thank (so and so) for that referral you just mentioned?” Sometimes the response is “oh yeah, I need to do that.” Thanking referral sources should not…
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Seriously, Cutting Legal Costs Is Top Priority Says ACC Survey
According to the recently released survey by the Association of Corporate Counsel and Serengeti Law, the top priority for CLO’s, for the first time in the survey’s eight years, is “controlling the costs spent on…
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Use "We" vs. "I" In Asking For Referrals
In my early lawyering days as an assistant attorney general in North Carolina, I had the privilege of having one of the best, most efficient secretaries possible. (I even tried to get her fiancée a…
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Is Your Firm In Trouble In this Economy? Six Reasons It Might Fail
In a down economy, more law firms are likely to fail for a number of reasons that might not cause their downfall in boom years. And the reasons can run from how the firm is…
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What Are Your Clients Concerns? Ask Them
We were taught in law school, especially as it relates to witnesses at trial or depositions, to not ask a question that we didn’t know the answer to. It’s a preparation thing - as in…
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Marketing Mistakes Lawyers Make - Part II
In addition to the three mentioned last time there are seven other mistakes that Daniel Barnett covers in his free eBook “Top Ten Marketing Mistakes Lawyers Make…and What You Should Be Doing Instead.” I agree…