The Legal Marketing Blog
The Legal Marketing Blog calls itself "a blog dedicated to legal marketing at any size firm."
Author: Author Tom Kane is a former practicing attorney and is principal of Kane Consulting Inc. in Sarasota, Fla.
Blawg Related Categories: Law Firms • Law Practice Management • Legal Marketing & Consulting
Recent Posts from The Legal Marketing Blog
-
How Do You Compare To Other Lawyers In The Current Economy?
The ABA Journal is surveying lawyers about the job market and the current state of the economy. Since I’ve had several posts on this blog about the down economy and its relationship to marketing, I’m…
-
Now Is Not The Time To Cut Your Marketing Budget
Although we lawyers were taught in law school that we could do brain surgery – if only the light was right, please don’t utilize a surgical knife when scrutinizing your coming year’s marketing budget. As…
-
Both Marketing And Client Service Are Staff Functions
In commenting on my last post about involving staff in marketing, Dan Hull over on What About Clients? blog goes one step further. He reminds us that all employees and shareholders must take both marketing…
-
Staff as Part of Marketing - Continued
As I mentioned in my last post about making the non-marketing staff a part of the firm’s business development efforts, Stacy West Clark’s article on that point gives some suggestions on how to accomplish that…
-
Staff is Part of Your Marketing Effort - Whether You or They Know it or Not
It continues to amaze me how few law firms engage their non-marketing staff in the firm’s business development efforts. The funny part is that these staff members are involved in marketing your firm in one…
-
Marketing Needs to Continue After Landing a Client
As odd as it may seem, the chase and the capture of a new client ends marketing for some professionals. They get so caught up with gaining a new client that they forget that marketing…
-
Can You Use Some Marketing Help?
Does your firm need assistance in meeting revenue goals in these tough economic times? If so, you have a couple of options: 1. You can refer to the Topics on the right side of this…
-
Stay Close To Your Clients In These Times: Reinforced
Recently, I did a post on how important it is to stay close to your clients in these troubling economic times. Well, it seems that the idea is supported by Hildebrandt’s “Special Client Advisory: Fall…
-
Warren Buffett's (and Wayne Gretzky's) Advice Applies To Law Firm Marketing
While some may be in denial, Warren Buffett writes in an Op-Ed piece in The New York Times (free registration required) that the “financial world is a mess”… but that he is now “buying American…
-
Invite Your Clients to Your CLE Sessions
By providing additional services to clients at no charge is, of course, an excellent business development strategy. One example of such services might include inviting your clients to your internal CLE seminars. This isn’t a…