The Marcus Perspective
"A contrarian's view of professional services marketing and management."
Author: Bruce W. Marcus a partner and of counsel to the Bay Street Group based in Dobbs Ferry, N.Y. He is a consultant and strategic market planner to law, accounting, consulting and other professional services firms. He is the author of 15 books, including Client at the Core with August Aquila, Competing for Clients—The Complete Guide to Marketing Professional Services, New Dimensions in Investor Relations, Competing in the New Capital Markets and Competing for Capital.
Blawg Related Categories: Legal Marketing & Consulting • Consultant
Recent Posts from The Marcus Perspective
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WHAT VALEDICTORIANS AND MARKETERS HAVE IN COMMON Challenges of a Brave New World A young friend of mine, who is about to graduate from high school and go on to Princeton, is his class valedictorian,…
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NO PAIN, NO GAIN Is The Marketing Return Worth The Risk? The great 1930s New York City Mayor LaGuardia used to say, "I don't make many mistakes, but when I make one, it's a beaut."…
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LOWERING THE BAR – LITERALLY – ON ADVERTISNG Dirty Tricks Advertising Seeps Into The Legal Profession There was an ad in today’s Wall Street Journal that really disturbed me. So much so that, despite the…
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TAKE ONE SURVEY… And Salt Lightly Before Believing There’s nothing like an election year to immerse ourselves in surveys. This, despite the fact that more often than not, they tell us less than we want…
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IT’S THE GENES THAT DID IT How Personality Differences On Wall Street May Have Contributed To The Current Economic Problems In a recent New York Times column, economist Paul Krugman suggested that bailing out the…
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ARE THE GIANT FIRMS GOOD FOR US OR BAD FOR US? My friend (I’m proud to say) Bruce MacEwen (known as Adam Smith Esq.) (http://www.bmacewen.com/blog/archives/2007/08/deweyleboeuf_welcome_to_t.html), has a marvelous and insightful discussion on the meaning of…
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BLAWGWORLD 2007 The Marcus Perspective, is included in a marvelous compendium of the 77 best blawgs – blogs for and by lawyers – now available online at http://www.technolawyer.com/r.asp?L11502&M1. Each blawg is represented by one posting.…
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THEY LABORED LIKE LIONS AND PRODUCED A MOUSE At the recent ABA meeting, the wise heads that strive to preserve the virtue of the legal profession came up with a recommendation that law firms reject…
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THE BLACKLIST – IT CAN HAPPEN HERE In the early 1950s, this country went through a crisis that seriously threatened the constitutional rights of American citizens as nothing had since our founding in 1776. It…
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ACADEMIA STRIKES AGAIN – AND MISSES Calm down. Don’t panic – which you would clearly be entitled to do if the report on the study that supposedly (according to Advertising Age) raps Chief Marketing officers…