Newest Issue - March 2004


Casting for Clients

Randolph M. James does a lot more than simply hang out a shingle to an­nounce his solo law practice in Winston-Salem, N.C. That would be like fishing in a pond with a cane pole.

He’s trawling the seas.

And he’s casting ever-widening nets. James still runs an ad in the Yellow Pages, though he’s been shrinking it the past few years, down to dollar-bill size from three-fourths of a page. The smaller one costs him $36,000 a year and he plans to cut back more, keeping just enough space to list prac­tice areas and, most important, his Web site address.

Feeling his way around in recent years, James tried paying $1,500 for referrals from a products liability Web site and got noth­ing for it. It might be that consumers searching the Web for a lawyer understand terms like “lemon law” better than they do “prod­ucts liability.” He also pays a bit more than $100 annually to subscribe to, but the big one hasn’t come his way yet.


The National Pulse

McElhaney on Litigation

Associates in the Trenches

Solo Network

Career Audit

Ideas from the Front

Life Audit

Your ABA

President's Message

Executive Director's Report

Obiter Dicta

Keeva on Life and Practice

The Big Q