Recent Issues

March 2004 Issue


Cover Story

Casting for Clients

Randolph M. James does a lot more than simply hang out a shingle to an­nounce his solo law practice in Winston-Salem, N.C. That would be like fishing in a pond with a cane pole.

He’s trawling the seas.

And he’s casting ever-widening nets. James still runs an ad in the Yellow Pages, though he’s been shrinking it the past few years, down to dollar-bill size from three-fourths of a page. The smaller one costs him $36,000 a year and he plans to cut back more, keeping just enough space to list prac­tice areas and, most important, his Web site address.

Feeling his way around in recent years, James tried paying $1,500 for referrals from a products liability Web site and got noth­ing for it. It might be that consumers searching the Web for a lawyer understand terms like “lemon law” better than they do “prod­ucts liability.” He also pays a bit more than $100 annually to subscribe to, but the big one hasn’t come his way yet.

Feature Section

    Opening Sentences

    Karen Marie Shook never had met William G. Milliken until just a few months ago. But Milli­ken already had profoundly touched Shook’s life twice.

    Children Without a Country

    Depending on whom you ask, Malik Jarno is either: A mentally challenged, or­phaned teen­ager born in Gui­nea, with an IQ of about 60, who arrived in the Unit­ed States bearing false identi­fica­tion papers and a plane ticket ob­tained by a friend in France who grew tired of caring for him; or he is a 20-something man, possibly born in the Congo, who tried to sneak into the States using papers he knew and understood were fake.

McElhaney on Litigation

Great Arguments

Associates in the Trenches

Changing States

Solo Network

The ALJ Option

Career Audit

Go With the Plan

President's Message

Three for All

Executive Director's Report

Taking the Initiative

Obiter Dicta

Illegal Tender

Keeva on Life and Practice

A Mindful Law Practice