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Sign of the Times: Clorox Seeks Lawyer for Social Media Issues
By Debra Cassens Weiss
Jan 25, 2010, 10:14 am CDT
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AdAge proclaimed Clorox’s move to hire a social media attorney as “Testament to the Importance of Twitter and Facebook“. Like much of traditional ad media, AdAge is rushing to show it gets social media and is relevant.
But the job description the article recounts includes negotiating contracts with the Screen Actors Guild and clearing use rights. This is like hundreds of media and corporate lawyers inside of firms that, well, market.
The Clorox PR team made a press score out of a legal hire, but it’s not a testament to social media’s power. Just to the willingness of AdAge to write a puff piece for the chance to line up with the hype du jour.
I’ve written more of this at:
http://usefularts.us/2010/01/26/clorox-gets-a-social-media-attorney-adage-gets-misty/
By UsefulArts.us on 2010 01 27, 12:04 am CDT