ABA Journal


Law Firms

SNR Denton to Lose the Initials, Add an ‘S’ After Three-Way Merger

Nov 8, 2012, 12:36 pm CST


This would be a far more entertaining story if it disclosed the price the firm paid for this expert marketing advice.

By B. McLeod on 2012 11 08, 1:08 pm CST

Not a new thing ... Baker & McKenzie, DLA Piper, and Lovells are similarly organized. I hope they didn't pay too much for the advice.

By Ham Solo on 2012 11 09, 1:11 pm CST

Baker and Piper are Swiss vereins? I can see it with Lovells.

By Donald on 2012 11 09, 1:38 pm CST

What an interesting report about a matter that has such a tremendous impact on the legal profession, in general, and the lives and practices of millions attorneys in particular.

By Reralist on 2012 11 09, 1:47 pm CST

Oops that's Realist not Reralist.

By Realist on 2012 11 09, 1:49 pm CST

Maybe the deal and structure does make them different from the competition. I look forward to the glossy marketing brochure that explains that. The pertinent question is, as an in-house counsel, do I care that my firm is a Swiss verein? Only if that translates to better lawyers at more competitive rates.

By LionMan on 2012 11 09, 1:53 pm CST

Swiss Verein means that each national partnership remains financially independent and the Verein serves as an international marketing and coordinating body. It's really a referral network by another name and not a true merger which would require management and financial integration (a nightmare for accounting, taxes and partner distribution). The real test will come when the Verein gets sued and they will argue that any liability remains in the national firm members not the Verein or group as a whole.

By Pablo5 on 2012 11 09, 4:47 pm CST

LawNRDS would have been much better.

By R on 2012 11 09, 6:38 pm CST

"The first thing we do, let's kill all the branding and advertising advisers."

– Apologies to The Bard.

By Robert Miller on 2012 11 09, 6:43 pm CST

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