50 simple ways you can market your practice
Posted Jun 28, 2013 4:53 PM CDT
By Stephanie Francis Ward
You can spend a lot of money on legal marketing, but you don’t need to. Nor do you have to be naturally outgoing or charming. What is necessary for good business development, say successful lawyers and consultants who shared their strategies with the ABA Journal, is a marketing plan focused on activities you do well, targeted at the right audience and carried out consistently. Give it some time, they say, and business will come.
Being genuine—and helpful, even if your actions may not offer immediate business—doesn’t hurt either.
Click here to continue reading "50 simple ways you can market your practice" from the July issue of the ABA Journal.