Legal Marketing

Accused Houston Criminals Can Buy a Hot Dog, Find a Lawyer

A hot dog vendor outside the criminal courthouse in Houston has found a secondary source of revenue: He sells advertising to lawyers who tout they are “in the courthouse this morning.”

Vendor Mark Lynch told the Houston Chronicle that his hot dog cart can display as many as six signs, bringing in $350 to $375 a month. Some lawyers have paid for a sign for as long as two years, while others stopped advertising after just a few months. The Chronicle story notes that the cart rarely has all six signs filled.

Lawyer R.L. Manor has had his sign on Lynch’s cart for eight months as part of a one-year contract. He told the Chronicle that the number of new potential clients calling his office has “lightly increased” during that time.

“Any exposure you can get, especially in front of the courthouse, is good exposure. Especially when the market is saturated,” Manor told the newspaper. “It’s paying itself off.”

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