Posted Jan 20, 2010 02:18 pm CST
A personal injury law firm in New York is differentiating itself with TV ads that poke fun at plaintiffs who fake and overstate their injuries.
One ad for Trolman, Glaser & Lichtman begins with a woman sitting at a kitchen table describing her pain, the New York Times reports. “The pain was excruciating. It’s like I had this huge, really sharp machete chopping down on me every time I tried to move,” she says. “It was the worst paper cut I ever had.”
The commercial tagline says, “There are some cases even we can’t win, A voiceover says. “If you’ve been injured, call us, but keep in mind: you really need to be injured.”
The same tagline appears in another ad, the Times says. It begins with a man telling how he was playing the best video game of his life when a power outage cut the game short. He begins to weep as the music swells. “I never thought the power company would do this to me,” he says. “I have pain and suffering.”
The ads were developed by the Levinson Tractenberg Group, a Manhattan ad agency.
The story also highlights print ads for the law firm running on subways and buses. One reads, “When you get hit by a car, your whole family feels the impact.” Another says: “We have yet to find a cane that can support a family of five.”