Intellectual Property Law
Amazon Patents Gift-Return Process
Posted Dec 28, 2010 10:05 AM CST
By Martha Neil
For those who find certain gifts frightful rather than delightful, relief may be on the way for a future holiday season.
Amazon has quietly patented a process for returning unwanted gifts from your nearest and dearest, reports the Washington Post. Depending on the rules the recipient sets, gifts could be automatically returned if they come from a certain sender, or contain unwanted material, such as wool.
The idea could potentially save retailers big bucks and recipients a lot of time, by returning a gift before it even leaves the store. But not everyone is a fan of the concept.
"This idea totally misses the spirit of gift giving," says Anna Post. A great-great-granddaughter of the famous manners maven, she is a spokeswoman for the Emily Post Institute.