Advertising Law

Arm & Hammer Drops Kitty Litter Ad Suit Pointing Out That Cats Don’t Talk


The company that owns Arm & Hammer Super Scoop kitty litter has dropped its lawsuit contending it’s impossible to substantiate ad claims that cats prefer Fresh Step.

“Cats do not talk,” the suit had pointed out.

Church & Dwight Co. says it dropped the suit because Clorox Co., which owns Fresh Step, has pulled its ads, Reuters reports.

The suit, filed last month in Manhattan federal court, had also claimed a study cited by Fresh Step was flawed. “It is well known that inter-cat behavior can impact cats’ use of a particular litter box in ways that have nothing to do with cat preference for or rejection of a particular litter,” the complaint said.

Prior coverage:

ABAJournal.com: “Finicky Felines Prefer Super Scoop Kitty Litter, Not Fresh Step, Federal Lawsuit Contends”

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