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Around the Blawgosphere: Ex-Gov. Crist's PI TV Ad; Brewing Instead of Suing; Blogging on an iPad


BlawgWhisperer

Governor-Turned-P.I. Lawyer’s TV Ad

Charlie Crist, who ended his term as Florida’s governor in January, has since joined Florida personal injury firm Morgan & Morgan. At New York Personal Injury Law Blog, Eric Turkewitz notes a TV ad featuring Crist (that has already had more than 35,000 hits on YouTube) and that he isn’t impressed, suggesting that readers check out the humorous ads on New York City law firm Trolman Glaser and Lichtman’s YouTube channel.

His message to Morgan & Morgan: “If your ad agency lacks the creative juices to break out of the tired mold of ‘If you’ve been injured, blah, blah, blah,’ then find a new agency where people have some imagination.”


I’ll Drink to That

At Abnormal Use, Gallivan, White & Boyd in Greenville, S.C., posted an “Abnormal Interview” this week with Adam Avery, president and brewmaster of the Avery Brewing co. and maker of Collaboration Not Litigation ale. Avery met Vinnie Cilurzo from Russian River Brewing Co. a decade ago after they both discovered they were both selling and marketing a beer called Salvation. No litigation emerged, and the two became good friends. Collaboration Not Litigation is actually a blend of both the Avery-produced and Russian River-produced Salvation beers. “People really appreciate the fact that we could have sued each other but instead we kept this—our single beers both called Salvation and then we decided to do this blend,” Avery told the blawg. “Vinnie and I would both think that the blend itself is a better beer than the other two by themselves.”


Blogging on an iPad

Martha Sperry admits at the Advocate’s Studio that the iPad isn’t ideal as a content creation tool. But in a post she says she drafted on her iPad, she recommends the Superstash browser, which is ” built around taking, annotating and collecting screenshots.” She also praises the Blogsy app, which offers formatting options and media buttons that make embedding images and video easy. When she had some trouble getting her Blogsy-aided post to publish, she was able to reach Blogsy’s creator, who through a series of emails helped her through her difficulties. “Blogsy is one of a select group of products / services where the humans in the machine transform a great tool into a great experience with their personal touch,” Sperry wrote.


Threat Level Blog Wins Two Webbys

Wired’s Threat Level blog—a Blawg 100 pick—was crowned the winner of two Webby Awards in the law category as it was both judged the best by the International Academy of Digital Arts and Sciences and won the “People’s Voice” award for getting the most reader support, beating out four other finalists.

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