Trademark Law

Artist Defends His 'Eat More Kale' Shirts Against Chick-fil-A Trademark Objections


A Vermont folk artist who promotes local agriculture with the advice “eat more kale” on T-shirts and sweatshirts is fighting a demand by Chick-fil-A that he stop using the phrase.

Bo Muller-Moore says he has twice heard from Chick-fil-A, which holds the trademark to the phrase “eat mor chikin,” the Associated Press reports. The first time was five years ago. A pro bono lawyer intervened and Chick-fil-A stopped sending cease-and-desist letters. The second time was in October, and it followed Muller-Moore’s application for an “eat more kale” trademark.

Muller-Moore is being assisted in his legal fight by a Montpelier lawyer and the University of New Hampshire School of Law’s intellectual property clinic.

“Our plan is to not back down,” Muller-Moore told AP. “This feels like David versus Goliath.”

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