Trademark Law

Artist Defends His 'Eat More Kale' Shirts Against Chick-fil-A Trademark Objections

A Vermont folk artist who promotes local agriculture with the advice “eat more kale” on T-shirts and sweatshirts is fighting a demand by Chick-fil-A that he stop using the phrase.

Bo Muller-Moore says he has twice heard from Chick-fil-A, which holds the trademark to the phrase “eat mor chikin,” the Associated Press reports. The first time was five years ago. A pro bono lawyer intervened and Chick-fil-A stopped sending cease-and-desist letters. The second time was in October, and it followed Muller-Moore’s application for an “eat more kale” trademark.

Muller-Moore is being assisted in his legal fight by a Montpelier lawyer and the University of New Hampshire School of Law’s intellectual property clinic.

“Our plan is to not back down,” Muller-Moore told AP. “This feels like David versus Goliath.”

We welcome your comments, but please adhere to our comment policy and the ABA Code of Conduct.

Commenting is not available in this channel entry.