Biz Cards Go Digital: Firm Adds QR Codes to Business Cards
Posted Apr 18, 2011 8:32 AM CST
By Molly McDonough
A 55-member law firm in northern Virginia is giving its lawyers the option of adding a "Quick Response Code" to their business cards to make it easier to share contact information with colleagues and clients.
The Washington Post notes in a brief that while QR codes are common in Europe and Asia, the practice is only recently gaining traction in the United States.
The Fairfax-based firm Odin Feldman Pittleman is promoting its adoption of the QR code in a news release (PDF).
QR codes, when scanned by smartphones, can transfer more data than could fit on a typical business card and is used as a convenient way to automatically transfer names, addresses and other contact information to digital address books.
Jonathan Frieden, a technology and e-commerce lawyer with the firm began using QR codes after a friend from the real estate development business turned him on to the idea.
Donna Erickson, president of Erickson Marketing, wrote about the emergence of QR codes on law firm sites last month, predicting a significant increase in use by law firms this year.
Erickson encourages their use and offers tips about how to generate the code, what information to include and, most importantly, how to test that it works.
"There are many free applications online to generate QR codes," she writes. "But testing is critical! We tried generating QR codes on many sites and found that several were not readable once the code was generated."
Above the Law: "Small Firms, Big Lawyers: Twitter and Business Cards at the ABA TechShow"