California Solo Turns Embarrassing Truck into Mobile Ad
Posted Dec 14, 2010 6:30 AM CDT
By Debra Cassens Weiss
A California solo converted a "trashy" pickup inherited from his father-in-law into a mobile ad, after a few shopping trips at Pep Boys and OfficeMax.
Brian Pedigo tells MyShingle.com that the truck broke down three times when he drove it from Texas to California, and he had to put $6,000 into repairs. After spending the money, he decided he should keep the vehicle, but he wasn’t really comfortable at first.
“When I drove it to court or client meetings I was always embarrassed,” he wrote to the blog. “The thing is trashy and old. Rather than continue to be embarrassed, I decided I’d ‘flip the truck’ in to a mobile advertisement.”
Getting the job done professionally would have cost $2,000 to $3,000, so Pedigo decided to do the work himself. He bought paint from Pep Boys, black lettering from OfficeMax, and made a black-and-white stencil of his portrait with an image editing program. The total cost was $75.
Now the truck reads: “This vehicle is exempt under the bankruptcy code. Know your rights. PedigoLaw.com."
My Shingle’s Carolyn Elefant likes Pedigo’s ingenuity. “Who knows what a professional marketer would say about the project, but to my simple mind, Brian’s truck is memorable, professional and a real conversation starter,” she writes. “Moreover, when folks learn that Brian designed and painted the truck himself, they’ll view him as a creative, can-do type of lawyer who’s willing to get his hands dirty.”