Legal Ethics

Ethics opinion gives go-ahead to novelty license plate with law firm name


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A lawyer who wants to promote her firm with a novelty license plate is exempt from a lawyer regulation requiring ads to include an office address, according to a North Carolina ethics opinion.

The lawyer wanted to place the license plate, which was not issued by the state, on the front of her car, according to a summary of 2012 Formal Ethics Opinion 14. The Legal Profession Blog notes the opinion.

The opinion said such a plate would be exempt from the address requirement, as would pens, pencils, hats, or coffee mugs bearing the name or logo of a law firm or lawyer.

Updated at 9:20 a.m. to remove references to “vanity” plate.

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