- Free CLE Course on Elvis Presley Law Is ‘Bait and Switch’ to Get Lawyers to Listen to Pro Bono Pitch
Continuing Legal Education
Free CLE Course on Elvis Presley Law Is ‘Bait and Switch’ to Get Lawyers to Listen to Pro Bono Pitch
Posted Sep 29, 2011 9:35 AM CST
By Martha Neil
A legal aid group in Tennessee is trying a clever and unusual tactic to drum up an audience of attorneys to listen to a pro bono pitch: Elvis Presley.
Legal Aid of East Tennessee will be offering a free continuing legal education course on Tuesday on Elvis Law. The state and federal cases dealing with the late king of rock 'n' roll.
It will be held in a courtroom at the McMinn County Courthouse in Chattanooga, where a 10-foot cutout of the legendary entertainer will reportedly greet attendees, according to a press release.
It turns out there's actually quite a bit of interesting law related to Presley, the Associated Press reports.
"Elvis was fascinating," said Russell Fowler, the associate director of LAET. "He was not liitigious, never sued anybody. He'd fire someone and then give them $50,000 to be nice. But when he died, litigation sprang from everywhere."
But Fowler, who will lead the CLE presentation, makes no bones about his group's motivation: "It'll be bait and switch," he explained. "We'll tell them about Elvis, and then try to get them to represent poor people in this area."