How Selling Mary Kay Cosmetics Helped ‘My Pink Lawyer’ in Practice

Her former career selling Mary Kay cosmetics and driving the pink Cadillac that is awarded for doing so successfully helped launch her law practice, a Florida lawyer says.

Attorney Kristen Marks got the idea of trademarking her woman-oriented estate-planning practice as My Pink Lawyer from the experience, reports the Gulf Breeze. And then the branding idea worked.

When I started my own law practice I thought 'My Pink Lawyer' was catchy and fun and really embodied my passion for supporting and empowering women and also who I am as a person and a professional," she tells the newspaper. "At first, the name was just a whim but I had such positive feedback with it, the name stuck. As I tell people, I don't care if you don't remember my name, just remember the name of my business, My Pink Lawyer!"