Advertising Law

Is Instant Krazy Glue good for wood? Suit says confusing packaging is still on store shelves

Two Detroit-area consumers have sued the makers of Instant Krazy Glue, citing bad labeling that makes it difficult to discern whether the product works on wood.

According to the false advertising suit, which seeks class action status, the consumers were misled by the front of the Krazy Glue package, which states it’s good for wood. The back of the package, however, says it can’t be used on wood. The Detroit Free Press has news of the lawsuit, filed by a woodworker and a retired schoolteacher.

Elmers Products, which makes Instant Krazy Glue, says in court documents that it corrected the packaging in October 2010. “Defendants deny that they made any material misrepresentation,” the company says.

The plaintiffs counter that they bought the product with the old packaging this January and last year, and it is still on store shelves. The suit is pending in federal court in Detroit.

Hat tip to Pat’s Papers.

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