Posted Sep 13, 2011 04:46 pm CDT
A federal judge will consider a motion today to toss a false advertising suit filed over commercials promoting high fructose corn syrup.
The Corn Refiners Association produced the ads that assert its product is essentially the same as cane sugar. “Your body can’t tell the difference,” the commercials say. But sugar farmers and refiners claim there is a difference because high fructose corn syrup does not exist in nature and is made using advanced technology, the Associated Press reports.
U.S. District Judge Consuelo Marshall of Los Angeles is set to consider the dismissal motion today, according to AP and a press release. According to the press release, the plaintiffs “have accused the producers of high fructose corn syrup of what amounts to food identity theft.”
On a separate legal front, the Corn Refiners Association is seeking Food and Drug Administration approval to use the term “corn sugar” on food labels instead of high fructose corn syrup. The industry has already started using the term in ads.