Law Firms

Law Firm Group Decides to Have a Ball, Lose It All in Flash Mob Dance (See Video)

Updated: Lawyers and staffers at the Toronto law firm Blake, Cassels & Graydon got a good reception when they danced to a Black Eyed Peas song at their office Christmas party, so they decided to do it again.

A group of nearly 50 people from the law firm staged a Flash Mob dance to the song “I’ve Got a Feeling” amid the restaurants and retail shops at the Commerce Court building, according to the Financial Post and Larry Bodine’s LawMarketing Blog.

The Dec. 15 Flash Mob followed a popular performance Dec. 2 at the firm’s holiday party. More than 11,000 people had viewed the video on YouTube at the time of this posting.

Most dancers were articling students, but the group also included partners, associates and staffers, according to the YouTube description and the LawMarketing Blog.

The video ended with a “Happy Holidays” message from the firm. But it turns out, there was a different ending.

The law firm removed the video because of copyright problems, according to the Larry Bodine LawMarketing Blog. A different version of the video posted by Advocate Daily TV was still up, however, at the time of this update.

Law firm spokeswoman Carolynn MacKinnon explained in an e-mail sent to the ABA Journal. “In our eagerness to share our holiday spirit and the fun we had performing our spontaneous holiday Celebration Flash Mob, we moved a bit too quickly and allowed the video to be posted on YouTube while having some, but not all, of the approvals for the song,” she said. “Once we recognized this, we promptly took the video down.”

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